We live in the age of the internet. Everything you do, everywhere you go and even everything you eat ends ups on the internet for everyone to see. One post or one photo can reach out to millions of people in a matter of few minutes across multiple platforms. The power of this tool called World Wide Web is unimaginable. So why not use it for your business?Let’s assume, you have an amazing idea. You go ahead and work towards it. After days (or months, years) of hard work, your product is ready. Now, what? You need to market it using the internet, which now-a-days is known as digital marketing. With about 85% searches for products and services happening online, an online presence is an absolute must, especially for small businesses. Online leveraging and gaining visibility among the consumers should be given top priority if you truly wish your company to be successful. Automated marketing solutions help you to save time. You can utilize that time to run your business better. Let internet marketing double your efforts!
Internet Marketing: WHY?
- Saves plenty of time.
- Super cost effective.
- Your business is open round the clock.
- Mass audience can be targeted at one go.
- Your business can literally reach any part of the world.
- Localization of your business to local markets is possible.
- Audience analysis is possible with better statistics and insights.
- Personalized communication with consumers is possible that helps build relationships that ultimately helps in building brand loyalty.
Internet Marketing: How?
Specialized Digital Marketing Companies
If you have generated a considerate amount of capital, you can outsource your branding and marketing work to companies that specialize in digital marketing. They will help you build your brand from scratch. From design to marketing, they will handle everything. You can collaboratively work with them to achieve your business objectives. This method will give you more time to run your business and also increase sales.
If you decide to deploy marketing campaigns on your own, keep the following in mind:
Website is the Boss
Build a search engine optimized website that is simple, easy to use and mobile friendly. The website name should be catchy and should offer the company’s intent to the audience.
Content is King
Have top quality content on all your platforms (website, social media, print, etc.) Try to make it as creative as possible. Use suitable keywords so that your website can be easily tracked.
Change is the only thing that is Constant on the Internet
Constantly update your website with new content to increase audience interaction. Keep adding new and interesting material to increase viewers.
Digital Marketing Strategy is a Must
Every company has a different strategy depending on their product or service. Come up with a strategy that suits your company. Get smarter insights and improve on the areas where you are lacking. Promote your product and services through Facebook Ads and Google Adwords. Your ads will appear on various websites and social media pages which will help you generate leads.
Be Social on Social Media
Promote your brand over all the social media platforms. Keep your pages active on Facebook, Twitter, Instagram, LinkedIn and even Snapchat. Publish content in the form of post, images and videos. Use your creativity to make them attractive and catchy. Make sure to deliver your views across the audience.
Clear Call to Action
Landing page is a standalone page which is focused on a single objective. Sufficient information should be provided for the customers to take an informed decision. ‘Call Now’, ’Register Now’, ’Shop Now’, ‘Add to Cart’, call to actions should be very clear specifying the exact intent for a user-friendly experience.
As the name suggests, email marketing is broadcasting messages to a group of people who are potential or current customers. Product & service descriptions, company portfolios, informative ads can be sent. Short & precise information, responsive emails, clear contact details and call to action should be provided. Heavy images should be avoided to decrease the load time. MailChimp, Vertical Response and MailerLite are some of the effective email marketing tools you can use.
Blogs bring in a large audience through search engines and help in building a content rich website. Try writing blogs on the current or trending topics for attracting more audience.
Co-Founder, Z Nation Lab